Luxury jewellery houses often follow meticulously planned launch schedules, aligning new collections with fashion seasons, or major industry events. However, Fabergé has chosen a more rebellious path. ...
As Women’s Day approaches, the spotlight is on the women reshaping the diamond industry through bold investments, innovation, and strategic leadership. These leaders are driving change, challenging co ...
By prioritizing storytelling, thoughtful market expansion, and digital adaptability, brands can build lasting connections with customers, while staying resilient in the face of industry fluctuations, ...
The Indian jewellery market is witnessing a surge in demand for fancy-colour diamonds, prized for their vivid shades and rarity. As consumers increasingly gravitate towards unique and expressive piece ...
The world’s leading jewellery houses have mastered the art of turning product features into compelling narratives that drive sales. Their storytelling techniques offer compelling lessons for retailers ...
Pret jewellery has always been a popular choice with women, but of late, its demand has been scaling new heights, particularly among NRIs, who are embracing it for its blend of style, affordability, c ...
