Zen Diamond has expanded its retail presence in India with the opening of a new store at Pacific Mall, Jaipur, on October 28, 2026. The 1,092 sq. ft. showroom marks the brand's latest addition to its Indian retail network, following its expansion across Mumbai, Bengaluru, Chandigarh and Hyderabad.

The brand, which operates more than 450 stores worldwide, entered the Indian market in 2024 with its flagship boutique in Bandra, Mumbai. It has since added stores in Borivali, Bengaluru, Chandigarh and Hyderabad. With the Jaipur launch, the company is continuing its expansion in the Indian natural diamond jewellery market.

Commenting on the launch, Neil Sonawala, Managing Director, Zen Diamond, said, “India continues to be a key growth market for Zen Diamond, and the encouraging response we have received across Mumbai, Chandigarh, Bengaluru and Hyderabad reinforces our confidence in the opportunity ahead. With our entry into Jaipur, we are expanding our presence in a city renowned for its rich heritage of craftsmanship, jewellery and design, while witnessing a growing appetite for contemporary luxury. We are delighted to bring Zen Diamond to this vibrant market and offer customers an experience that seamlessly blends global design sensibilities, exceptional craftsmanship and the timeless allure of natural diamonds. Our new store at Pacific Mall reflects our commitment to creating a personalised and memorable experience for every customer, as we continue to build a distinctive and enduring presence across India.”

The Jaipur outlet will offer natural diamond jewellery alongside luxury accessories, including perfumes, ties, watches, pens and gold coins. The brand also offers Natural Diamond Certification, which it says is aimed at strengthening consumer confidence in diamond authenticity and quality.

Zen Diamond has set a target of establishing 100 stores across India within the next five years, signalling its plans to expand its retail network in the country's fine jewellery market.