The Diamond Collection includes a variety of styles catering to evolving consumer preferences.

The collection comprises 144 pieces, ranging from delicate layering jewellery to bold statement designs. Key pieces include Flexi tennis bracelets, pavé diamond bangles, eternity rings, and diamond studs. Midas Chain has stated it will continue expanding the collection with new additions over time.

According to the company, the introduction of natural diamonds aligns with its goal of offering diverse and fashion-forward jewellery styles that blend modern and timeless elements.

Alongside the diamond collection, Midas Chain has also expanded its sterling silver range, adding 45 new designs, including earrings, rings, bracelets, and chains.