Launched in 2012, Idylle Blossom offers a modern, wearable take on the Monogram Flower, first created in 1896 by Georges Louis Vuitton. The new additions include two sautoir necklaces, three bracelets, and a ring — all crafted in pink or white gold with diamonds.

The sautoirs, measuring 60 cm, can be worn long or doubled, while the bracelets range from a minimal pink-gold style with bezel-set diamonds to fully pavé-set versions accented with polished LV initials. The pavé ring reimagines the flower as four slim, petal-like forms.

Idylle Blossom sits at the accessible end of Louis Vuitton’s fine jewellery range, designed as an entry point for new clients. Its slim proportions and stackable silhouettes reflect contemporary styling preferences, while keeping the Monogram Flower central to the brand’s identity.

Under Francesca Amfitheatrof’s direction, Louis Vuitton has developed a cohesive design language across fine and high jewellery, pairing collections like Idylle Blossom, LV Volt, and Color Blossom. The latest pieces also align with a broader jewellery trend of revisiting floral motifs, seen at Paris Haute Couture Week 2025 in creations by Chaumet, Dior, and Mikimoto.

As Louis Vuitton expands its jewellery presence with dedicated spaces in global flagships and stronger online visibility, Idylle Blossom continues to anchor its fine jewellery strategy — balancing heritage codes with everyday wearability more than a decade after its debut.