Two leading jewellery retail brands - Satyug Gold Pvt. Ltd. and Tara Jewels, have entered into a tie-up, for an initiative driven towards their consumers, reports say. In this collaboration, Tara Jewels will be the official jewellery redemption partner for Satyug Gold.

Satyug Gold operates a scheme - Satyug Mera Gold Plan, allowing customers a systematic accumulation of gold grams by customers for their personal requirements. Customers can accumulate physical gold in small quantities on a monthly basis through the benefit of "Monthly Rupee Average Pricing".

In this new collaboration, customers can redeem their gold for jewellery either at Satyug Gold or Tara Jewellers outlets in India. Tara Jewellers will be selling the Satyug Mera Gold Plan at its outlets, and its customers can choose to redeem it in the form of jewellery at the Tara Jewellers stores.

Tara Jewellers operated 24 stores in India, and this collaboration would add to the number of options, in jewellery designs and outlet presence, to the customers of both retail brands.

Satyug Gold Pvt. Ltd is a Gold Bullion & Jewellery company. Tara Jewellers is a renowned name in the jewellery retail space, catering to the taste of modern women.