Origem, the lab-grown diamond jewellery brand backed by Goldiam International, has introduced a lifetime exchange proposition offering customers 110% exchange value on the lab-grown diamond component of its jewellery.
Under the programme, customers will receive 110% of the lab-grown diamond value when exchanging Origem jewellery, while the gold component will be valued at 100% of the prevailing gold rate, subject to the applicable terms and conditions.
The initiative is positioned as an ownership and upgrade model for lab-grown diamond jewellery, allowing customers to exchange existing pieces for different designs or occasions while retaining an exchange value above the original lab-grown diamond component.
Anmol Bhansali, Managing Director, Goldiam International, said the proposition was designed around changing consumer behaviour, with customers increasingly looking for flexibility in jewellery purchases. He added that the model could encourage consumers to experiment with a wider range of diamond shapes, given the price difference between lab-grown and natural diamonds.
Abhinav Kumar, President, Origem, said the programme was intended to make the first jewellery purchase the beginning of an ongoing ownership journey rather than a final purchase.
The proposition comes as Origem expands its retail network in India. The brand currently operates more than 30 stores across 14-plus cities, according to the company. Goldiam had raised rupees 202 crore through a QIP in 2025 to support Origem's expansion, with plans at the time to scale its retail network.
