Leading jewellery retail entity Anmol Jewellers collaborated with Tellychakkar.com to host the ‘Anmol Jewellers Divas for Design’ workshop for television divas and Anmol Jewellers’ clientele. At the workshop conducted by Ishu Datwani from Anmol Jewellers, the attendees were informed of types of fancy diamonds and design.

The workshop was followed by the launch of ‘Anmol Hug’ a first-of-its kind CRM initiative undertaken by a jeweller in India. Anmol Hug is a campaign to thank the patrons of the brand for their loyalty.

Ishu Datwani, Founder, Anmol Jewellers said that the Indian Television actresses represent Indian culture on television. He added that, “Jewellery, being an essential aspect of their image, we wanted to convey the importance of right design to make the right style statement. It is also important that they stay ahead of the trend and as fancy cut diamond is the trend to look out for, this workshop covered information on adornment with fancy cut diamonds.”

The event took place at The Raheja Classique Club, Mumbai.