During the upcoming VICENZAORO January 2016 fair, the World Diamond Mark Foundation (WDM), in cooperation with Fiera di Vicenza is organising a seminar on "What consumers expect retailers to know about diamonds." The fair is scheduled January 22 to 27, in which the seminar is being organised on January 25th.

At the WDM seminar, Ya'akov Almor, international communications director of the World Diamond Mark, will challenge the audience with questions about diamonds, that, when asked by consumers, retailers not always do have clear-cut answers to. "Recent developments in the polished diamond business have been fast and furious," Almor noted. "and most retailers have difficulty keeping up with the information stream. And a lot of the information they are fed, is often partial or incomplete!" He added, "Also, consumers, more often than not, come armed with information that they 'throw' at the retailer, expecting that he or she has the answers they seek. This may concern, among others, pricing, the provenance of diamonds, as well as treatments and, more recently, also synthetic diamonds. In the seminar, we'll try to dispel some of the confusion and create some clarity as to what knowledge is a sine qua none and, more importantly, where and how reliable, authoritative information can be easily found and shared," he noted.

The WDM seminar is held in the framework of the strategic partnership between Fiera di Vicenza and the World Diamond Mark, and aims to sustain and improve image and consumer confidence for diamond and diamond jewellery.

As the leading trade show for the diamond, gem and jewellery industry and trade, VICENZAORO January 2016 presents a selection of the most important brands of the jewellery industry, attracting retailers from over 120 countries in the world.