Pure Gold Jewellers took big strides to increase its footprint in Middle East, opening three new stores in UAE and two in Oman, as per reports. In Dubai, the jeweller has opened a store each in Shindagah and Dragon Mart, while one in Sharjah, reports add. Its stores in Wave Mall and Lulu Sohar are expected to tap a larger consumer base, reports say.

The new stores mirror the company’s design sensibility to tap the consumer’s aspirations, and will also showcase the Pure Gold signature collections. The company is looking ahead to launch additional stores in the Middle East and increase its presence in the region, reports say. Currently, Pure Gold Jewellers is one of the fastest growing companies in jewellery in the Middle East, as per reports. It is the only 'D' certified World Diamond Mark authorized diamond retailer in the GCC region.