Voylla, a leading fashion jewellery brand has a new face to promote its products – as it signed on Bollywood actress Kangana Ranaut as its brand ambassador for a 12 month association. The actress would be seen promoting the brand on non-digital media including radio, outdoor and print, and there would be campaigns targeting the Southern Indian market, reports say.

The company is adopting an aggressive approach in its marketing and intends also to increase its shop-in-shop stores which would also serve as omni-channel outlet, as per reports. It currently has three brick and mortar store presence in Bangalore, Nagpur and Pune. The company had recently raised funds worth Rs 98 crore from Peepul Capital for its expansion plans. It has roped in Bates CHI &Partners to undertake its promotions at a budget worth around Rs 40 to 60 crore, reports add.