Royal Asscher entered into a strategic partnership with Treliss Worldwide/CJ Exporters and views this would enable it to become the leading diamond jewelry brand by combining efficient sourcing, manufacturing and operations with innovation, passion and integrity.

Our multigenerational companies share the vision of building exciting, new and innovative diamond products that celebrate love and life.

Edward Asscher said. “We strongly believe that the future of the diamond and jewellery industry is in branding. Royal Asscher will bring 161 years of diamond heritage and royalty to the consumer which is unique and unprecedented.”

Nirav K. Mehta added, “Treliss stands for tradition, excellence, leadership, innovation, standards and service. Treliss Worldwide/CJ Exporters has over 40 years of sourcing, polishing and manufacturing expertise. Through our vertically integrated global platform we bring sustainability and quality craftsmanship to the Royal Asscher brand.”

Together, by combining our strengths, we will build the most exciting brand for many generations to come.