The launch highlighted the brand’s deepening partnership with The King’s Foundation and its continued commitment to celebrating natural beauty and heritage.
The Fleurs d’Hawaï collection draws on the maison’s long-standing love affair with florals, presenting necklaces, rings, earrings, and timepieces crafted with vibrant stones such as peridot, amethyst, aquamarine, citrine, and rhodolite. These richly hued gemstones, cut in petal-like forms, encircle diamond pistils to evoke a garden in full bloom—a fitting tribute to the rose garden at Dumfries House, which has now been officially renamed The Van Cleef & Arpels Rose Garden in recognition of the maison’s ongoing support for The King’s Foundation.
“This launch was about bringing our creative garden into a real one,” said Catherine Rénier, CEO of Van Cleef & Arpels. “The King’s Foundation shares our values—craftsmanship, education, and preservation of heritage—so it was only natural to celebrate here.”
Set against the backdrop of an 18th-century estate famously saved by King Charles, the event offered an immersive floral experience echoing the vibrant spirit of the new collection. The maison’s archival connection to botanical design is longstanding, with floral motifs dating back to the early 20th century. The collection pays homage to heritage pieces such as a daisy brooch from 1907, a 1937 peony clip, and the transformable 1939 Passe-Partout design.
Among the highlights is a secret watch in white gold, aquamarine, mother-of-pearl and diamonds that transforms into a brooch or necklace, showcasing the maison’s artistry in functional beauty. The overall aesthetic of Fleurs d’Hawaï is joyful, colourful, and distinctly feminine—echoing the timeless appeal that Van Cleef & Arpels has cultivated for over a century.
The unveiling comes amid strong growth for the maison and its parent company Richemont, which reported an 11% year-on-year increase in jewellery sales in its fourth fiscal quarter, even as other luxury segments like fashion and leather goods saw a decline. The performance underscores the increasing resilience and desirability of fine jewellery, particularly among discerning consumers seeking timeless investments.
“We’re in an industry that doesn’t follow trends,” Rénier noted. “Jewellery pieces are heirlooms, not seasonal items. They carry stories and meaning—something that makes them all the more special in today’s uncertain world.”
With Fleurs d’Hawaï, Van Cleef & Arpels reinforces its reputation not only as a house of poetic design but also as a steward of craftsmanship, nature, and legacy—values that continue to define the future of luxury jewellery.