De Beers India has launched a new collection of natural diamond Intention Pendants for the 2026 season, adding to its portfolio of symbolic diamond jewellery offerings. The collection features four designs structured around themes of intention-setting and personal expression, each built around a central natural diamond.
The four designs include Inner Radiance, Journey to Self, Light Catcher and Compass of Light. All variants incorporate natural diamonds in round- and baguette-cut formats, arranged in distinct structural motifs. Journey to Self and Light Catcher are offered in yellow, rose and white gold, expanding metal options for retailers. Compass of Light is presented in rose gold, while Inner Radiance retains a circular arrangement around its centre stone.
The brand stated that the collection is designed for consumers entering the New Year period, where symbolic and gifting-led diamond purchases typically see seasonal traction. By positioning the pendants as intention-focused pieces, De Beers India aims to participate in end-of-year buying behaviour and broaden natural diamond usage across everyday and personal-wear categories.
Retailers can guide customers to the brand’s natural diamond retailer locator for availability across authorized outlets. The launch adds another product line to De Beers India’s ongoing efforts to promote natural diamonds in the domestic market.
