Platinum jewellery was prevalent at the 75th Primetime Emmy Awards, as Hollywood’s fashionable television stars adorned themselves in a spectacular array of designs set in the precious metal. Platinum, the naturally white setting that truly enhances the brilliance of diamonds and colored gemstones, perfectly complemented the dazzling couture gowns.

The most prominent platinum jewellery trends tonight were timeless ear studs as seen on Selena Gomez and Janelle James, and cocktail rings worn by Suki Waterhouse and Annaleigh Ashford.

“Platinum is the ideal jewellery setting to wear to major awards shows because of its versatility and security,” said Platinum Guild International CEO Huw Daniel. “Designers can create the most breathtaking and intricate styles in platinum. And, since platinum holds diamonds and colored gemstones most securely, celebrities won’t need to worry about their special stones falling out.”

Platinum jewellery is made of 95% pure platinum with minimum use of other ingredients – making it the finest metal available to us today. Platinum is the metal of choice for most red-carpet events around the world. The who’s who of the fashion and glamour world love to style their ensemble with this naturally white, precious metal from Elizabeth Taylor to Lady Gaga – they have all dressed in platinum for the red carpet.

Platinum Guild International is pleased to share that leading jewellery brands such as Tiffany & Co., Fred Leighton, and Kwiat chose to style A-list celebrities in naturally white platinum.