Malabar Gold & Diamonds, an India-based jewellery retailer, partnered with Rand Refinery, one of the world’s largest gold and silver refiners, to source 100% traceable ‘RandPure’ gold. Malabar Gold & Diamonds MD of International Operations Shamlal Ahamed received the first shipment of 100% traceable and ethically sourced ‘RandPure’ gold from Praveen Baijnath (CEO, Rand Refinery), alongside Dean Subramanian (CFO, Rand Refinery) and other senior officials from Malabar Gold & Diamonds.

Accredited by the London Bullion Market Association (LBMA), Rand Refinery is the sole referee status refiner in the Southern Hemisphere. Their contribution to industry standard is evident through their commitment to producing 100% traceable and certified ‘RandPure’ Gold. RandPure Gold, sourced through ethical means, prides itself on product with fully traceable origins. Exclusively procured from Rand Refinery’s Securities Exchange-listed mines, the raw materials undergo processing in a thorough production line. Each batch of RandPure Gold bears a distinctive ‘RandPure’ mark and a ‘Certificate of Assurance,’ offering customers essential details about the raw material, including its country of origin, mining period, conflict-free nature, and more.

“Sustainability and responsible business practices have formed the core of our operations at Malabar Gold & Diamonds. Through our association with Rand Refinery and procurement of RandPure gold, we are reaffirming our commitment to responsible and ethical sourcing by opting for gold that meets the strictest industry norms,” commented Malabar Group Chairman M.P Ahammed.

With over 335 stores across 12 countries, Malabar Gold & Diamonds continues to be the sixth-largest jeweller globally. Environmental, Social and governance (ESG) initiative has been the primary commitment of Malabar Group since its inception in 1993. 5% of net profits are set aside towards such initiatives in each country of operations.