The store, spread over 1,500 sq. ft., was inaugurated by Bollywood actress Neha Dhupia, alongside co-founders Nirav Bhatt and Karam Chawla. The event was attended by several prominent personalities.

The new store showcases a range of solitaire necklaces, bracelets, rings, and earrings that combine modern technology with traditional fine jewellery. Dhupia praised the lab-grown diamonds, highlighting their modern design and affordability.

Founder and MD Pooja Sheth Madhavan expressed excitement over the store's opening, noting the growing demand for lab-grown diamonds in India. The lab-grown diamond (LGD) industry is expanding at a rate of 15-20% annually, driven by increased consumer awareness and the affordability of LGDs compared to natural diamonds. Limelight Diamonds is positioned to capitalize on this trend, with stores in over 35 cities across India.

The store offers design customisation, lifetime buyback, and a 100% exchange guarantee, further enhancing customer trust. As the LGD industry gains traction, brands like Limelight are expected to continue their rapid growth, with lab-grown diamonds now accounting for 20% of the global jewellery market.