GIA India Laboratory Pvt. Ltd. has named Amit Pratihari as its new Managing Director, entrusting him with the responsibility of leading the organisation’s laboratories in Mumbai and Surat as well as its education operations in Mumbai. He officially assumed the role on October 1, 2025.

Pratihari brings with him more than 20 years of experience across retail, brand management, and the diamond sector. Most recently, he headed De Beers India and Forevermark India, where he played a pivotal role in strengthening the brands’ presence in India and the Middle East. His career spans key leadership positions at De Beers retail in India, preceded by a decade in consumer-focused retail and brand strategy.

GIA India said his proven expertise and leadership will be vital in reinforcing the institute’s mission of ensuring public trust in gems and jewellery, particularly as India’s role in the global diamond market continues to expand.

Commenting on his new position, Pratihari said, “I am deeply honored to join GIA India. GIA India is a vital part of the diamond industry in India and around the world. I look forward to contributing to the ongoing success of GIA India.”