Dior has launched a new global campaign for its Rose des Vents fine jewellery collection, featuring actress and brand ambassador Mia Goth. The campaign reinforces the French luxury house’s continued focus on one of its most recognizable and commercially significant jewellery lines.

Designed by Victoire de Castellane, Artistic Director of Dior Joaillerie, the Rose des Vents collection remains rooted in the maison’s historic symbolism, drawing inspiration from the compass motif associated with Christian Dior’s lifelong fascination with lucky charms and guidance. The collection translates this emblem into wearable fine jewellery across necklaces, bracelets, rings, earrings, and long sautoirs.

The new campaign, photographed by Alasdair McLellan, introduces a renewed visual narrative for the collection, with Mia Goth representing Dior’s contemporary fine jewellery identity. She appears alongside other Dior ambassadors, supporting the brand’s strategy of engaging younger luxury consumers through globally recognized cultural figures.

The Rose des Vents line is crafted in yellow, white, and pink gold, incorporating diamonds alongside ornamental stones such as mother-of-pearl, pink opal, and onyx. Its modular and layerable designs position it within Dior’s everyday fine jewellery segment, offering versatility while maintaining strong brand symbolism.

The campaign reflects Dior’s ongoing investment in strengthening the visibility of its core jewellery collections, leveraging ambassador-led storytelling to reinforce brand equity and drive continued global consumer engagement in the fine jewellery category.