Pharrell Williams has introduced a new online auction featuring pieces from his personal high jewellery collection, marking a significant development in celebrity-driven luxury resale and digital auction platforms. The sale, titled Objects of Brilliance, is being hosted on JOOPITER, the digital auction platform founded by Williams, and is open to global bidders until March 5, 2026.
The auction includes approximately 30 custom and archival jewellery pieces created in collaboration with luxury jeweller Jacob & Co., reflecting a creative partnership spanning nearly three decades. The collection showcases high jewellery designs incorporating diamonds, coloured gemstones and precious metals, highlighting the evolution of contemporary celebrity jewellery design and personal collecting.
Among the headline pieces is a yellow diamond and gold necklace featuring multiple fancy vivid yellow diamonds in a variety of cuts, including emerald, Asscher and heart shapes. The necklace is estimated to achieve between $ 6 million and $ 8 million, positioning it among the most valuable items in the sale. The auction also includes a seven-row cuff bracelet set with approximately 57 carats of fancy yellow diamonds, reflecting Williams’ transition toward high jewellery connoisseurship.
The offering further includes historically significant pieces such as an early diamond-set multi-time zone watch from Jacob & Co.’s Royal Collection, underscoring the importance of Williams’ collaboration with the brand in shaping contemporary luxury jewellery and watch aesthetics. In addition to archival works, the auction features newly created collaborative pieces, including diamond and ruby pendants developed with HUMAN MADE and Jacob & Co., demonstrating the ongoing evolution of jewellery design partnerships.
The sale reflects the growing role of digital auction platforms in the global luxury jewellery market, allowing collectors and buyers to access rare and provenance-driven pieces directly through online channels. JOOPITER has positioned itself as a dedicated platform for curated auctions spanning jewellery, watches and cultural artefacts, leveraging Williams’ personal collection and industry connections.
From a trade perspective, the auction highlights the increasing influence of celebrity collectors in shaping luxury jewellery demand, particularly within the high-value diamond segment. Provenance linked to prominent cultural figures continues to enhance desirability and market value, creating new opportunities within the secondary luxury jewellery market.
The launch of Objects of Brilliance reinforces the expanding role of digital platforms in facilitating global jewellery auctions while reflecting broader shifts toward online luxury transactions and collector-driven sales within the high jewellery segment.
