News

Bvlgari Strengthens Focus on India with New Mangalsutra Sautoir Necklace

High jewellery brand Bvlgari has increased its focus on the Indian market ahead of the festive season and launched a ‘Bvlgari Mangalsutra sautoir necklace’

diamond world news service

Available in select stores in the country, the necklace is inspired by the traditional Indian Mangalsutra and is designed to symbolise eternal bonds.

“The Bvlgari Mangalsutra sautoir necklace beautifully blends our Roman heritage with Indian traditions,” said Bvlgari CEO Jean-Christophe Babin in a press release. “This piece showcases our dedication to honouring diverse cultures and also highlights our commitment to modern elegance. We are thrilled to present this second exclusive creation, which celebrates both Bvlgari’s timeless charm and the dynamic spirit of contemporary Indian women. We take great pleasure in catering to our Indian audience, creating designs that resonate with local traditions while enhancing our global vision of luxury and sophistication.”

The launch follows on from Bvlgari’s first ever Mangalsutra necklace which it launched in 2021 with a corresponding campaign starring its global ambassador, actor Priyanka Chopra Jonas. This season, Bvlgari has debuted its second take on the Mangalsutra, rendered in rose gold and set with black onyx inserts.

Lit by pavé diamonds, the necklace mixes festive sparkle with modern minimalism. Onyx beads have been chosen to pay homage to local traditions and the Mangalsutra is designed to be styled with ethnic, fusion, and western wear for the modern Indian woman.

Arctic Blue Diamonds Secures Majority Stake in Canada's WO Diamond Project

PGI India’s 2025 Buyer-Seller Meet Fuels Platinum Growth Ahead of Festive Season

Gemfields Postpones Second Processing Plant Launch in Mozambique, Restarts Operations in Zambia

ALROSA Expands Diamond Output with Development of Karpinsky-2 Pipe in Russia’s Arkhangelsk Region

David Kellie to Step Down as Natural Diamond Council CEO After Pivotal Six-Year Tenure