Following a renewed partnership between Damas and Titan, Damas will bring the Tanishq jewellery bouquet into the Gulf markets, reports say. Damas will showcase the Tanishq range at its stores, which are frequented by customers from the Subcontinent. It aims to target Asian clients with the Tanishq range.

Damas has a distribution arrangement with Titan for its collections and has not formed a joint venture, nor does it involve Tanishq selling any Damas collections through its stores in India. The range of Tanishq at Damas stores in the UAE will be benchmarked at the prevailing prices in Dubai/Gulf, reports say.