Bangalore-headquartered online jewellery retailer Bluestone, added one of India’s leading industrialists to its investor list – Ratan Tata, who made a personal investment in the company, reports say. Tata is ex-chairman of the Tata Group. He purchased fresh shares in this Bangalore-based company.

Bluestone is a three year old vertically integrated online jewellery entity, having its own manufacturing, designs and delivery services, offering jewellery for women with modern taste and in the age bracket of 20—50 years. The company’s product portfolio offers a huge basket of over one lakh designs, with a 7-day delivery period. Its sales are expected to have touched about Rs 60 crore, reports add. The company views investment by Ratan Tata as one which has underscored its repute of being an innovative brand in the jewellery space.

At present, online jewellery retail business occupies 0.5 percent space within the $50 billion domestic jewellery market, but the share is expected to grow with the spurt in e-commerce platforms.

Ratan Tata’s Tata Group owns leading jewellery retail brand Tanishq.