Ghanasingh Be True has launched its latest bridal jewellery collection -“Be True Bride” - crafted in uncut diamonds, Burmese rubies, South-sea pearls, Columbian emeralds, textured gold and gemstones. The Chaandbalis, Rani haar, Kadas, fusion bridal sets in this ensemble, are designed both with contemporary and elegant taste, also capturing the significance of Indian culture in vibrant tones.

Ghanasingh Be True Marketing Director, Krishaa Ghanasingh conveys, “This range of designs beautifully depicts the emotions of the bride who might have a bold outlook towards life but is always a shy princess at the altar.”

The designs reflect the brand’s repute in creating masterpieces both in concept and workmanship. The team at Ghanasingh Be True Jewellery Salon has incorporated a bride’s jewellery aspirations to express this ‘cherished moment’ in her life, customizing pieces for her.

Speaking on the new bridal collection, Gautam Ghanasingh says, “Our New Jewellery Salon was planned with the finest detail, with an aim of giving a gratifying customer experience. My wife Krishaa and I do not just showcase our collections to our clients but also connect to their moment of happiness. Our goal is to satisfy the finest tastes and these elegant pieces reflect sophistication to timeless style. The intricate designs beautifully connect to the traditional roots but the modern twist gives every piece a distinct and desired unique look. This is one of our endeavors, to craft jewellery that appeals to the international taste and caters to a global audience”