Gemesis Inc., a leading retailer and wholesaler of lab-grown diamonds has rebranded itself as Pure Grown Diamonds Inc. “Each of us in the diamond industry is proud of our values, especially of honesty and disclosure. Lab-grown diamonds are truly innovative and represent an incredible category. The new name reinforces our commitment to disclosure and transparency,” said Lisa Bissell, President and CEO of Pure Grown Diamonds, who will spearhead the rebranding campaign.

Pure Grown Diamonds Inc. is a privately held company based in New York, NY. Founded as Gemesis Inc. in 2013, Pure Grown Diamonds is the principal distributor of Type llA gem-quality grown diamonds and grown diamond jewelry in colorless and fancy colors.

Continuing on the subject of transparency, Lisa mentioned that disclosure, education and training, will be key to Pure Grown Diamonds. “We will continue working to make lab grown diamonds a choice for consumers and a valuable opportunity for the industry. Offering lab-grown diamonds that are certified and sustainable also supports existing industry commitments to responsible sourcing,” she added. Lisa is joined by a team of experienced jewellery and merchandising professionals who understand the American diamond market.