The sale by De Beers Auction Sales during the International Rough Diamond Week (IRDW) will offer Exceptional & Special and Large products. De Beers Auction Sales was previously known as Diamdel and is wholly owned by De Beers. Limor Rosner, Senior Sales Manager, Israel, said the firm was pleased to be part of the rough diamond week program. "For more than eight decades, De Beers has been a steady supplier and partner of Israel's diamond industry and trade, and we are pleased to continue and to contribute to the growth of Israel's diamond sector."

Neil Ventura, Executive Vice President of De Beers Auction Sales, praised the IDE's initiative to hold such diamond trading events. "Approximately 10 percent of De Beers' rough diamonds are sold through our auction platform," he noted. "Auctions are regarded today as an integral part of the rough supply pipeline and we are committed to offering all interested customers an equitable opportunity to purchase some of our highest value stones during IRDW.”

The IRDW is slated from March 9-13 at the Israel Diamond Exchange.

IDE president Shmuel Schnitzer said that the contribution of De Beers Auction Sales to the IRDW is a key element in its success, both in the short and the long term.