Kalyan Jewellers has plans to strengthen its brand opening 25 retail stores in the domestic and international market, in the next financial year, reports say. The stores are perceived to be of over 5,000 sq. ft. each. Some store launches are planned before the Indian festival of Akshaya Tritiya, a season when consumers indulge in gold buying as an auspicious symbol, reports add. Further, the brand is looking at the Gulf region as potential for its store expansion, reports suggest. The brand seeks to leveraging its brand further with the appeal of its brand ambassadors - Bollywood celebrities - Amitabh Bachchan and Aishwarya Rai, reports say.