Two special breakfast seminar have been included in the agenda of the forthcoming 5th Antwerp Diamond Trade Fair (ADTF).

One of the seminars will host Chicago's own diamond marketing pundit Aleah Arundale-Siegel speaking on Marketing diamonds and diamond jewellery to retailers. Aleah noted that "What marketing really is, is showing your personality". "Your personality is what attracts your customers. Make buying jewellery more fun, and you will sell more of it.” She continued to add that her talk will focus on how to sell more (diamond) jewellery and though it is targeted towards the retailers, it would be of interest to all, to improve business.

At the second breakfast seminar, Ernest Blom, president of the World Federation of Diamond Bourses (WFDB), will be talk on the exciting initiative undertaken by the World Diamond Mark Foundation (WDMF) to create and implement a global, generic diamond marketing and promotion campaign. Blom is also the WDFM vice chairman. He noted that, "Retailers are in dire need of help in their promotional and marketing campaigns to consumers. Mr. Blom will give an overview of the World Diamond Mark business model, added Ya'akov Almor, the WDM's communications liaison.

The ADTF is slated three weeks away.

Marcel Pruwer, president of the Antwerp Diamond Bourse (Beurs voor Diamanthandel) said, "The character and content of these seminars fit perfectly with the underlying principle of the ADTF, using Antwerp's position as a multifaceted diamond centre to provide worldwide diamond stakeholders with solid added value.” The Antwerp Diamond Trade Fair is powered by the AWDC.