Jewellers and consumers are seeking different options, from the traditional gold buying, as the festive season of Diwali approaches. Jewellery in platinum diamonds is what is being sought, owing to the rising prices in gold and silver, reports say. Also, inflation and the weakening Rupee has taking over consumer sentiments.

The overall share of platinum and diamond based jewellery in the market is expected to take on a significant share of the gold jewellery sales in the near future, reports say.

Demand for diamond jewellery seems to have increased by 25 percent on y-o-y basis, reports say.