With the festive season around the corner, the jewellers are seeking to rope in consumer demand with promotional offers and gifts, reports say. Consumer demand is expected to be low this year, burdened by volatile gold prices and the liquidity crisis.

Some jewellers are offering gifts like cars and vacation trips, while others have lined up free gold coins, discounts, higher discounts on making charges and other such offers, reports add. Also, jewellers anticipate gold demand from the rural sector is likely to be good, as the monsoons proved favourable, reports add.