Held in the beautiful city of KualaLumpur from the 7th – 9th Dec, Gitanjali participated in the Global Indian Film Awards(GIFA)2006 as an associate sponsor where it also launched “Bollywood Gold” a new range of gold jewellery. A D'damas offering, 'Bollywood Gold' is being launched in association with the World Gold Council.

Bollywood actor Minisha Lamba has been roped in as the brand ambassadress.

The collection is targeted at the contemporary Indian women. Using coloured stones and bold and chunky forms, the range presents a huge variety of stylish jewellery that would interest women in the ages of 18-38 years.

The brand explores beauty of various textures, finishes and volumes of gold through its product line.