Kisna, diamond jewellery brand of Hari Krishna Group launched its next generation website www.kisna.net at IIJS. The website was launched by Jean-Mark Lieberherr from Rio Tinto at Kisna’s booth at IIJS. Ghanshyam Dholakia, M.D., Hari Krishna Group said, “The website is a mix of information and education.

It includes information about their new launches, latest news related to the jewellery industry along with educating the customers about the facts related to the diamonds.” Jean-Mark Lieberherr said, “It is yet another innovative initiative by Hari Krishna. I am pleased to say that the company has taken a step towards bringing the required change in the market.” In future, they plan to incorporate a Virtual Mirror on the website, through which a customer can click their photo and place the product on them virtually get a look of the product on them. Along with this, they also launched a unique collection ‘Heart Beats’ at IIJS. The distinctiveness about this collection is that the VVS diamond studded in the pendant keeps beating like a heartbeat.