In the survey titled 2013 BrandZ Top 100, by research firm MillwardBrown, Louis Vuitton, Hermes and Gucci featured as the leading three global luxury brands for the year. Also, in this list two brands Fendi and Coach featured in the top 10 for the first time, reports say.

The survey is a ranking of the most valuable global brands, reports suggest.

According to the survey, the brands are trying hard to balance brand exclusivity with new customer acquisition, through social media, reports say. As such, the concept of luxury brands is giving them a more ‘accessible’ approach, reports add. The survey added that in the past year, the value of the luxury sector rose six percent (the same was 15 percent the previous year), reports add.