Kalyan Jewellers is creating a new television commercial which is part of its new brand campaign 'Vishwasam Athalle Ellam' meaning 'Trust Is Everything'. The commercial features a host of leading names in tinsel town. It top lines Bollywood actor and legend Mr. Amitabh Bachchan along with the company’s other brand ambassadors like Najarjuna, Prabhu Ganesan, Shivraj Kumar. After a hiatus of 14 years leading actress Manju Warrier will make a comeback with this commercial.

‘This is the fifth version of the series and the story line through needed a strong female character to act with Mr. Bachchan and no one but Manju Warrier came in our mind’, the company noted. The two minute commercial entails an approximate cost of production of around Rs. 2.5 cr. Mr. Sabu Siril is the art director, while VA Shrikumar is the director of the commercial.

Kalyan Jewellers is the flagship jewellery brand of the Kalyan Group with its origins in textile manufacturing and retailing.