Gleim The Jeweler and Smithworks Fine Jewelry, signed on to their Diamonds for Good Membership Program at the recent AGS Conclave, and being in together with Diamond Empowerment Fund’s (DEF) message that ‘Doing Good IS Good Business’. The Diamonds for Good Membership Program is designed to highlight a company's commitment to giving back and supporting DEF’s mission of empowerment through education in diamond-producing nations.

Studies indicate that over 80 percent of consumers care that the companies they do business with give back to the community in some way. Phyllis Bergman, DEF board president, affirms “the Diamonds for Good program allows participating companies to easily and visibly demonstrate their commitment to giving back through the support of DEF”.

Besides retailers who see the importance of this program from a social and business perspective, Rubel & Ménasché, part of the Dali Diamond Group, based in Paris and a supplier of specialty high-end small goods also recently signed on “…because we believe in supporting programs which impact communities where our most precious gems originate” says Elodie Daguzan, Head of Communications for R-M.

DEF is participating at JCK Las Vegas, and will give a presentation - “Doing Good is Good Business” on May 31in Tradewinds EF.