Serge Couvreur is appointed by the board of directors of HRD Antwerp to serve as general manager of HRD Antwerp, a role in which he will be succeeding Georges Brys. He will occupy office on March 25.

With 25 years of knowledge and experience in fast moving consumer goods and the retail industry, Serge Couvreur is being looked upon to lay primary focus on communicating the unique competences of HRD Antwerp. “I understand the fundamentals of HRD Antwerp and it is my ambition to further build on its core values – technology, objectivity and ethics – both on a national and international level”, explains Serge Couvreur. Mr Couvreur studied at HEC (Haute Etudes Commerciales) and holds a degree in Commercial Management & Marketing. During his six years in office Georges Brys developed HRD Antwerp as a leader in technology and reinforced its international presence. In his tenure an HRD Antwerp diamond grading laboratory opened in Mumbai, a jewellery laboratory in Turkey and several drop-off services worldwide. He successfully launched cooperation programmes with Chinese partners and reached key agreements in the field of research, diamond technology, training and equipment.