Dhamani Jewels, a high-end diamond jewellery retailer in the UAE opened a jewellery store in Emirates Towers Hotel, with a glitzy celebration. The store was inaugurated by Ahmed bin Sulayem, Executive Chairman of Dubai Multi Commodities Centre, who was joined by Gerald Lawless, President & Group CEO Jumeirah Group; Amit Dhamani, CEO & MD of Dhamani Jewels; and VIP guests. Models displayed the latest creations from Dhamani.

Amit Dhamani, CEO & MD of Dhamani Jewels said, “Dhamani being a homegrown UAE brand, it was a natural choice to be present in Emirates Towers owned by an international UAE brand like Jumeirah Group.” The new store is the first in a series of retail outlets the company plans to open in UAE’s iconic hotels. Amit Dhamani added, “We are upbeat about UAE’s robust hospitality sector and aim to be present in iconic hotels the country. With its strong customer base, unsurpassed offerings and service, Emirates Towers is one of the long standing fives star hotels in Dubai and we are proud to be present here to cater to exclusive customers of impeccable taste.”

Speaking at the event, Ahmed bin Sulayem, Executive Chairman of Dubai Multi Commodities Centre, said: “The DMCC-Dhamani Jewels relationship is a mutually beneficial one that goes back to 2004, when the family opened a jewellery factory at our Jewellery and Gemplex facility. In 2011, our relationship was further cemented when Dhamani Jewels chose to open its headquarters in Almas Tower. Today marks another milestone in Dhamani’s growth and we are extremely proud to be here to witness this achievement.”

William Holliday, Director - Office Tower and Boulevard, Jumeirah Emirates Towers, said: "We are delighted to welcome Dhamani to Jumeirah Emirates Towers. Its Dubai Cut Diamond, amongst other exclusive jewellery pieces, compliments the range of luxury and unique outlets and services available throughout the location."

Dhamani Jewels is headquartered in Almas Tower, the iconic centerpiece of the Jumeirah Lakes Towers (‘JLT’) Free Zone. It also has a 4,000 sq.ft high- end diamond jewellery factory in DMCC’s Jewellery & Gemplex facility with an estimated production output value of USD 30 million per year. Dhamani’s operations span the UAE, Thailand, Lebanon, Switzerland and India. It is one of the region’s largest wholesalers in diamonds and gemstones with a strong focus on bespoke jewellery, and holds sole distributorship for the 99-faceted Dubai Cut diamond in finished jewellery and loose stones. It has 15 fully owned boutique stores in Dubai.