The first TAG Heuer online shopping boutique has been launched. The boutique has been designed to mirror the ‘lifestyle lounge’ of the brand, thus giving the Tag heur customers an ‘exclusive shopping experience’ like its freestanding stores in the U.S. reports say.

The online boutique enables the brand to reach a wider audience and they in turn can engage and connect with the brand’s authentic appeal and pride. The boutique can be accessed at -Shop.TAGHeuer.com, reports add.