Jewellery brand Pandora has launched an ecommerce store, in the United Kingdom. The new retail format gives access to the entire Pandora jewellery range being retailed in the UK. The prices of the jewellery will be as per the recommended retail prices, reports say.

The ecommerce store offering also includes complimentary gift packing, flexible delivery and return facilities.

The company views its product portfolio suited for eStore formats and has undertaken this venture to capture the growing importance of ecommerce for strong brands, reports add. For this venture, the company has tied up with international provider of e-commerce solutions – PFSweb, reports say.