Forevermark, the diamond brand from the De Beers Group, is preparing to promote its new brand concept - 'The Center of My Universe™’ with new commercials be aired during the holiday season, from mid-November until Christmas this year.

The concept - 'The Center of My Universe™’ interprets a new ‘twist’ to the halo setting. It will be launched in the fourth quarter. The concept concentrates on creating a unique emotional focus, meaning and relevance around this design motif that is anchored in the strength and brilliance of one central Forevermark diamond.

The commercials planned by Forevermark will feature onon national TV, across network and cable channels, tapping affluent men and women during premium programming and will also be featured in high-impact digital video placements, including Full Episode Players and top network websites. The brand campaign will also include national newspapers, magazines, other online advertising outlets, social media support, website features, in-store materials, and public relations.