The first Prima Gold boutique opened in Mumbai last month, giving the Indian gem and jewellery retail sector its first and only 99.9 percent 24kt Pure Gold Jewelry brand. Prima Gold is a flagship brand of Pranda Jewelry PCL – Thailand. It offers jewellery targeted at consumers who appreciate the optimum in quality and design variety.

The store was opened last month hosting a gathering of Mr. Prida Tiasuwan, the Chairman of Pranda Jewelry Public Company, Mr. Chanat Sorakraikitikul, Director Brand Management - Pranda Group, Managing Director Mr. Vinod Tejwani Managing Director Pranda India along with Mr. Naraen Tejwani, Director, Pranda India. Prima Gold has 86 boutiques in ten countries across the globe. With its launch in India, the company intends to grow its retail presence across the country, based upon a firm understanding of the psyche of the Indian consumer. Currently there are 86 Prima Gold stores in 10 countries worldwide.