Jewelers Mutual Insurance Company has launched Perfect Circle Jewelry Insurance, a new format of personal jewellery insurance, which helps enhance the efforts of jewellers to building long-standing consumer relationships.

The Perfect Circle offers the following advantages for jewellers: Customers choose their own jeweller for repair or replacement service (other insurers send customers away to jewellers in their network).

The Perfect Circle drives customers back to a jeweller with its online and emailed care, cleaning and safety tips. When consumers return to a jeweller, it promotes sales.

Jewelers Mutual has created a new guide about Perfect Circle Jewelry Insurance as the way to safeguard consumers’ special jewelry purchases. It has also prepared newly updated materials including a new Perfect Circle brochure and application to make information readily available at a jeweller’s store. A dedicated website PerfectCircleInsurance.com allows consumers to get an insurance quote and apply online.