Joyalukkas, a leading jewellery retail brand, prominently in Southern India, has launched a new showroom in New Delhi’s famous Karol Bagh locale. The store is a multi-storeyed 12,000 sq. ft. outlet. It was inaugurated by the brand’s ambassador and Bollywood actor R.Madhavan on 17th April 2011 amidst a gathering of leading dignitaries along with Mr.Alukkas Varghese Joy, Managing Director, the senior management team of Joyalukkas India Ltd.

This new Joyalukkas retail outfit offers traditional and custom-made jewellery designs and is conveniently categorized as – gold jewellery on the ground floor, exclusive diamond, precious stone and platinum jewellery available on the first floor; and silver and pearl jewellery on the second floor. The store aims to attract a clientele across price segments and preferences. The elegant interiors of the showroom add to the element of a good shopping experience.

All jewellery at Joyalukkas is 100 percent BIS hallmarked for gold; 100 percent IGI certified for diamond; and 100% PGI certified platinum jewellery.

Joyalukkas at present operates 23 retail stores in India, including 10 large-format ones.