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Lili Diamonds formally launches Meteor Cut®

The diamond cut is inspired by Lili’s new brand strategy

diamond world news service

Lili Diamonds formally launched its new brand concept in a party in the luxurious Grand Foyer area, during the Diamond and Jewelry exhibition in Hong Kong. The party was held on March 6th and was hosted by Managing Director Dotan Siman-Tov, Lili who presented the company’s innovative website and the special cut diamond, called Meteor Cut®.

The new branding strategy is inspired by the ‘concept of space’ and has been incorporated into a website, the Meteor Cut® and a new corporate video.

The new website includes 3D imaging and a variety of animations. “Our website, www.lilidiamonds.com, brings about a revolution in the company’s branding and introduces innovation to the world of diamond marketing. We used all the vogue technologies to produce a most impressive website which sheds new light on the world of diamonds. Soon we are to present the next step in the company’s digital branding, and continue to surprise and thrill the global diamond industry,” said Nadav Attar, marketing manager at Lili Diamonds.

“The Meteor Cut® has already been presented to our clientele, and although we knew it has great marketing potential, we too were astounded from the clients’ response and enthusiasm; it seems that Meteor Cut® is about to become another one of Lili Diamonds’ signature piece, alongside Crisscut®, Crisscut® Cushion, and Wondercut®,”said Dotan SimanTov.

The event was accompanied by models showcasing a range of Lili’s jewellery pieces, inlaid with its celebrated patent protected diamond cuts.


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