The new line of watches from Emporio Armani, called the SS 2010 Collection, offers a wide gamut of design sensibilities combining formal, contemporary and classic quotients. There are four categories to the collection : Women, classic, sport and Meccanico.

The Women’s collection is both modern yet contemporary, hinting at attributes like feminine, modern, stylish. The watches are made of white mother-of-pearl dials with graded diagonal stripes, and straps being either made entirely out of polished stainless steel or animal-print leather strap in colours - black & white.

The Classic collection is sleek and as the name suggests – classic, featuring oversized dials with striped texture and leather strap embossed to resemble crocodile skin or stainless steel bracelet links woven together. It also has bevelled finish for a modern look.

The Sport collection symbolizes masculine, sporty and rigid elements with brushed links and rugged texture, with richly detailed 3 counters, contrasting red hands, date window and glow-in-the-dark hour markers treated with superluminova. A few timepieces are chronographs with printed dials. The feminine chronograph watches in this category are made in bright fuchsia pink and purple concave bezel.

The Meccanico collection features open – heart movement dial watches. This makes Emporio Armani one of the few watch brands to have a mechanical collection, these watches are unique with high levels of technical sophistication and refined styling.