On the occasion of re-opening its retail outfit in downtown Chicago, Ultra Diamonds is presenting every customer with an 18-inch strand of freshwater pearls, on the grand opening day. The store is located at the corner of State Street and Monroe Street, a historic locale in Chicago, and while the store has been re-designed into a chic modern outfit, it maintains the historical integrity of the original building. Although its interiors reflect modern, graphics expressing a fashion statement as they hang in the bookcases and exterior windows on level two.

to mark the launch as special, part of the sales proceeds generated on the launch weekend will be donated to Starlight Children's Foundation Midwest, dedicated to creating better living for seriously ill children and their families. Ultra Diamonds currently has 150 stores across 33 states.