On the 10th anniversary of its popular brand Miss Protocole, Piaget Watches demonstrated a non-conventional and dramatic wearability of watches. The watches were seen accessorising ten styling adornments - an evening gown, a top hat, a pair of high-heeled shoes, a bracelet, a tie, a foulard, an iPhone holder, a leather glove, a handbag and a belt, depicting time to be a style statement.

This offbeat approach lends the adornments with an additional aesthetic, functional and playful dimension - The travel glove with five watches representing as many time zones; shoes rendered with red crystals, iPhone holder with its timepiece featuring gem-set lugs and dial.

The Miss Protocole range is crafted with interchangeable straps in mink, alligator leather, feathers and satin. The dials are made in diamonds, gold, enamel and mother-of-pearl.