Forevermark, the diamond brand from the De Beers Group, has always epitomised a mother’s love for her child as pure and everlasting, just like a Forevermark diamond. Currently, we are all facing unusual circumstances and the world needs to show extraordinary strength and kindness to get through it. This Mother’s Day, we are more than grateful to the women in our lives who have taught us resilience and love, which will help us overcome these times. 

To express love and gratitude, this year, Forevermark is promoting its global ‘Live and Love’ campaign as an ode to the mothers who are beautiful, brilliant and strong. Through its campaign, the brand beautifully brings out the similarities between a mother and a diamond. Just as nature conceives a diamond deep within its folds and nurtures it for a billion years, a mother too undertakes a beautiful journey and imbibes values of resilience, courage, strength in one’s life.  Moreover, just like diamonds, mothers too embody strength, preciousness and love that lasts forever. These facets are brilliantly captured and showcased on the brand’s digital platforms.

The brand believes that love is found, built and honoured in the little things that we do every day. Just like a mother knows her child inside out, we should make efforts too, from knowing her simple likes and dislikes to knowing things that affect her deeply. Whether it’s going for a long walk together, enjoying a meal out, watching a film or simply wishing goodnight. Love is found in each and every one of these moments. Therefore, it is essential that we make time from our hectic schedules to live these moments with our mothers. These seemingly insignificant things that we do every day build our forever moments which are to be embraced and cherished. 

So, let's live and love these precious moments together and make our tomorrow beautiful by honouring the super woman with a Forevermark diamond as rare and beautiful just like her.