According to reports, the diamond jewellery brand Orra has launched a new collection ‘Hearts of Perfection’. The launch coincided with Valentine’s Day, held earlier this month. The collection is identified through the heart motifs made by a thin line of diamonds and arrows passing though it, visible through the diamond cuts. This feature is visible only when the symmetry and proportion of the cut is perfect, exemplifying the craftsmanship of Orra jewellery.

The jewellery range includes pendants, set in white gold with the heart motif as a centerpiece. The average price of the jewellery is Rs.12,000, an affordable gifting option. Being launched on Valentine day, the brand was promoted for the day, with a complementary bottle of Bvlgari perfume going out with every purchase.