To retail its MIST collection in the Middle East, Rosy Blue has tied up with Joy Alukkas, a prominent retailer in the region. The 18 carat collection’s theme centres around sophistication and a cosmopolitan style. Each piecce has an indivisula designs to it and includes large mysterious center stones like black onyx, smoky quartz, blue topaz, rose quartz, citrine, amethyst, and lemon quartz highlighted amongst diamonds and set in 18 carat white, yellow and pink gold.

"Proving a counterpoint to the very feminine pieces on offer in the region, the MIST collection of jewellery is refreshingly different and enables an individual's taste to really come through. Contemporary women who appreciate clean lines and a sophisticated statement are the target audiences for MIST," stated Mr. Harshad Mehta, Chairman of Rosy Blue.

"MIST's designs, which are modern and edgy but with clean and flowing lines, are ideally suited to Joy Alukkas shoppers who want to wear something more unique," said Mr. Joy Alukkas, Chairman of the Joy Alukkas group. The Mist collection is now available in the UAE at more than 25 Joy Alukkas Jewellery outlets.