IBM announced that Titan Company Limited, India’s leading manufacturer of watches and other fine personal accessories, is using IBM Watson Customer Engagement and cloud-based solutions to increase its consumer purchases, both from existing customers as well as attracting new customers. Titan currently has a base of 11 million loyalty customers.

Citing the potential within idnia’s current digital market, the new association will help Titan re-energize its 1500 brick and mortar stores, increase online presence and continue to inspire and excite its current customers and attract new customers.

Titan will apply the IBM Watson Customer Engagement solutions to support its online platform, enabling it to tailor online campaigns that are unique to their customers – not just taking into account preferences and past purchases, but also leveraging analytics to examine their real-time behavior.

Harriet Green, general manager, IBM Watson Customer Engagement said, “Through IBM Watson Customer Engagement offerings, IBM is not only providing Titan capabilities to engage their customers, we are also helping them on their path to cognitive - where Titan can introduce additional Watson-powered solutions to help them gain momentum for years to come.”

Through its work with IBM, Titan aims to energize its current customer base, who on average make 1.5 purchases a year, into regular buyers who buy three times as many items annually, whether through the browser, their mobile device or in a Titan store.

“The continued growth of e-commerce presents a tremendous opportunity for Titan to better meet the unique needs of our customers while tapping into vital new revenues for our business. IBM will play a significant role in ensuring our success,” said Kuruvilla Markose, Chief Digital Officer, Titan Company Limited. “Working with IBM, we will be able to personalize all customer interactions both online and in the store, introducing shoppers to new relevant products that not only evoke the design and flare that is indicative of our products, but reflect their unique, personal styles. We want to bring the warmth and relationships our stores are famous for, into the digital world that our customers are increasingly frequenting”, he added.